SEO (Search Engine Optimization) is all the work that factors into making your website rank higher and get more qualified traffic towards your site for more chances for you to convert leads.
So someone searches “best shoe store near me” for your business that sells shoes. You want your website to be near or be number one on the first page of that search result. Now you’re being seen more and getting more traffic.
You're essentially getting more organic traffic flowing into your website without you even having to go out and advertise. People are simply looking you up.
Understanding your website, seeing past SEO efforts and your industry to figure out the best strategy for your website to best put you in position.
Optimize and setup your Google my Business listing so you show up in local map packs!
The real work starts here where I run audits to see which existing pages need improving.
This is where I come up with new content and perform keyword research for content and checking to see where we can compete with others in your industry.
All the work done will be for nothing if we don’t promote with guest posts on other relevant respected websites.
We need to measure our results to see if the work we’re doing is helping us to reach our goals.
One thing to note is that SEO is never done! You may get to the top of search results but guess what? You need to stay there and continue improving content and optimizing things to stay on top of the game!